Speed Rack – Ivy Mix and Lynnette Marrero
The service industry can sometime be thought of as a man’s world. With Speed Rack, which they founded in February of 2011, Mix and Marrero have been able to shine a spotlight on female mixologists thriving behind bars around the country; and while they are at it, raise money for breast cancer research, education, and prevention.
The two got Speed Rack off the ground after Mix brought her concept of an all-female speed bartending competition to Marrero, the president of the NY chapter of LUPEC (Ladies United for the Preservation of Endangered Cocktails – an organization that promotes women in the spirit industry while raising funds for local and national charities.). The idea was to create a cocktail competition for the ladies -one that celebrated women, was created by women and supported women; in and out of the spirits industry. In their first year, Speed Rack met over 200 bartenders across the country and raised over $69,000.
Le JIT Productions
Le JIT Productions is an independent production company focusing on documentary film and creative marketing video. Based in Brooklyn, New York, the creative team is comprised of filmmakers Tess Mix and Julia Purcell. They have worked extensively in the hospitality and liquor industry promoting brands through their promotional shorts, commercial videos, and documentary content. Le JIT has also worked with environmental and educational organizations.
Lion & Lamb Communications was founded in 2014 as a world class hospitality public relations and integrated marketing agency dedicated to helping build brands. We focus on all the wonderful things in the hospitality industry such as hotels, restaurants, bars and spirits. Co-Founders Rachel Harrison and Melanie Weitzner have over 25 years in public relations & marketing and are a growing team of 12 people - all experts in brand development, events, media and social media marketing. Lion & Lamb aims to be ahead of the curve with creative ideas and trends, and use that knowledge to drive revenue and awareness for their clients.
Yael 'Elle' Weisberg, Profile Brands
Elle is a Brand Strategist, specializing in global brand development, with fourteen years of experience in Design, Brand Strategy, Business Development and Social Psychology.She also reports on all things boozy for BarLifeUK, and is a self-proclaimed cocktail junkie.